The photography treatment focuses on the Alcon customers and their intimate moments with their loved ones that they are enjoying because they have the ability to see.
The primary highlight of each frame emphasises the emotion and action of the characters between each other.
The lighting treatment for all the outdoor images to be natural, with streaks of sunlight to give that day-light feeling and the indoor images will be softly lit with warm tones and no harsh shadows.
The composition and placement of the characters will have an authentic and in-the-moment vibe. The framing gives the viewer a feel of enjoying the little things in life that matter the most.
CLIENT : ALCONN
AGENCY : EDELMAN INDIA
PRODUCTION HOUSE : RUNNING COW FILMS
EP : TRUPTI KATARIA
PHOTOGRAPHER : CAMERA MAVERICK
POST PRODUCTION : KALPESH
